Polo is one of the globally recognized apparel in the world today. It is not hard to find a celebrity or a business executive who loves wearing this type of t-shirt to work or during the weekend. If you want to venture into this kind of business, you need to make a number of calculated moves. Today we look at the main factors to consider before establishing an outlet.
The outlet needs to be easily accessible to your target audience. For instance, if you target business executives, establish the outlet in the central business district. Otherwise, establishing the outlet far from your target audience will leave you in a financial limbo.
You will need enough capital to rent the premises if you do not own the building you are eying, to buy your first bunch of polo shirts, hire employees, set up the stall, and many other expenses. There are banks and individual lenders who can give you a business loan to support your dream, but you have to prove that you have the ability to repay it within the agreed period of time.
You cannot expect to start making sales the same day you open, you will have to spend time marketing your products. Hence, you need to set a certain amount of money aside to help you do marketing either offline or online.
Finally, you need to team up with other business that offer the same kind of services to learn more about the industry.